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WHY
DIES HAS TO BE DULL
In
broadcasting, the choice of motive is inescapable: power or profit. As
Lyman Bryson notes, anyone who tries to escape this two-way choice by
asking "Why shouldn't a mass medium be controlled by public interest?"
is bound to say by whom the public interest is to be defined & this
leaves him in the hands of government officials as before. Profit
can be concealed behind entertainment & power can be hidden behind
dullness. Dullness is the ideal disguise. It makes power tolerable, even
acceptable. This doctrine needs no enunciation or proclamation: it's an
understood law of government operation. Any
government-owned medium becomes consciously an instrument of power. DIES
is essentially a political instrument disguised as an educational &
entertainment agency. But its power & dullness must coexist &
compete with Australian Broadcasting Corporation, which aims toward pleasure.
Competition between them blurs these differences (competition breeds similarity,
not diversity) & each seeks to invade the domain of the other. But
differences still exist. To appreciate these differences, one need only
imagine the role DIES would play if it enjoyed a monopoly. ABC
is also a government agency, but an expatriate one, answering primarily
to itself. Both by background & role, ABC is far more professional
& far more hospitable to talent than DIES. DIES's amateurism arises
not from any limitations of staff, but as an inevitable condition of its
role as a political instrument. In 1969, it regularly delayed broadcasting
any criticism of government policy until the government had prepared a
rebuttal - a rebuttal usually given more weight than the criticism. The
current two-agency system of broadcasting strikes me as ideal. I see no
merit, least of all financial, in proposals to fuse these services. Nor
do I see any merit in the current trend toward duplicating services, especially
when the desirability of radically changing the acoustic environment of
New Guinea seems unclear. The
problem: to maintain the existing agencies, furthering differences between
them, while trying to prevent competition from making them alike. Of
course, these suggestions are made on the assumption & hope that political
independence in Papua & New Guinea will not witness the abolition
of ABC & DIES. If, however, the new political leaders use radio as
a nationalized weapon to attack expatriates and as a political weapon
to eliminate rivals, none of my suggestions are meaningful. |
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Pages
180-181
Oh, What a Blow That Phantom Gave Me! by Edmund Carpenter Holt, Rinehart and Winston - New York, Chicago, San Francisco Copyright 1972, 1973 by Edmund Carpenter |
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Translated
to hypermedia and edited by Michael Wesch
2002
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